Concept Public Relations India Ltd wins communications mandate for Avro Furniture

Concept Public Relations India Ltd has been appointed as the communications consultancy for Avro Furniture, a leading plastic-moulded furniture manufacturer and a subsidiary brand of Avro India Limited. Under the new mandate, Concept PR will drive Avro’s media outreach, strategic communications and visibility initiatives across the country.

Avro India Limited, a publicly listed company (NSE: AVROIND, BSE: 543512), is headquartered in Ghaziabad and has been engaged in large-scale plastic furniture manufacturing since 2002. The company produces a wide range of products—including chairs, tables, stools, kids’ seating, dining sets and almirahs—under the brands “Avro” and “Avon.” With more than 250 products in its portfolio, Avro has built a reputation for offering prices nearly 40 percent lower than many national brands, an advantage driven by its efficient, high-volume production model.

Avro’s distribution network spans the entire country through an extensive network of dealers, retailers and distributors. Its products are also available across major e-commerce platforms such as Amazon, Flipkart, Meesho, JioMart, IndiaMART and GeM, strengthening its omni-channel presence.

In recent years, the company has intensified its focus on sustainability, actively collecting and recycling post-consumer plastic waste. By converting this material into new furniture, Avro is contributing to the circular economy and promoting responsible manufacturing practices.

The company’s growth and strategic direction have been shaped by the leadership of Sushil Kumar Aggarwal, Chairman and Whole-Time Director of Avro India. A former President of the All-India Plastics Manufacturers’ Association (AIPMA), Aggarwal brings over 52 years of entrepreneurial experience—including 23 years in the plastics sector—and has been involved in more than 15 businesses. Under his leadership, Avro has expanded its product range, strengthened its manufacturing capabilities and established itself as a prominent high-volume producer with strong core values.

The partnership with Concept PR is expected to further enhance Avro Furniture’s brand visibility and strengthen its communication strategy as the company continues to scale its operations and reinforce its sustainability-driven approach.