Rebecca Van Dyck appointed Chief Marketing Officer at Airbnb

In her new role, Rebecca Van Dyck will lead Airbnb’s Marketing, Research, and Creative teams

by e4m Desk
Published: Jun 6, 2025 11:32 AM | 3 min read

Rebecca Van Dyck, a Meta, Apple and Wieden + Kennedy veteran, has been appointed as the Chief Marketing Officer of Airbnb. She will report to Hiroki Asai. On the other hand, Hiroki Asai, Global Head of Marketing since 2020, is named Airbnb’s first-ever Chief Experience Officer.

Becca, a veteran of Meta, Apple and Wieden + Kennedy, began consulting for Airbnb earlier this year. As Chief Marketing Officer, she will lead Airbnb’s Marketing, Research, and Creative teams. Becca and her team will be embedded in product development from the start, helping shape the work from the ground-up.

To better reflect his work overseeing much of the end-to-end experience for guests and hosts, Hiroki Asai, Global Head of Marketing since 2020, is being named Chief Experience Officer. In this role, Hiroki will continue to oversee the Marketing, Design, Product, and Community teams, and immerse more deeply into Airbnb’s product roadmap.

In an email to employees earlier today, Airbnb co-founder and CEO Brian Chesky shared the following, in part:

On Becca Van Dyck: “I’ve actually been trying to get Becca to join Airbnb since I first met her in 2012. This 13-year journey has been the longest recruiting process of my career. We’re in the midst of a major transformation as a company—Airbnb is now more than a place to stay. As we launch two new businesses, we need people around the world to understand this shift, and Becca brings exactly the kind of leadership we need for this moment.”

On Hiroki Asai: “With Becca joining, Hiroki will have the space to go even deeper on our roadmap. Hiroki’s role is to look out for our hosts and guests and their experience. It’s what he’s been doing for the last few years, but this change will give him more space to formally focus on it. Hiroki has been behind so much of Airbnb’s evolution as a company, and he’ll bring that same thoughtfulness to our company’s next chapter.”

“As a lifelong traveler, I have personally experienced how Airbnb has changed the way we travel. As a marketer, I have always admired how the Airbnb team has created such a well-known and loved brand. I’m delighted to work with Brian, Hiroki, and the outstanding Marketing, Creative, and Research teams to tell the story of Airbnb’s exciting new chapter with the world,” said Becca Van Dyck.

Prior to Airbnb, Becca has over 30 years of experience in marketing and has worked with a number of iconic brands. Her previous roles include Chief Operating Officer at Meta Reality Labs, Chief Marketing Officer for AR/VR at Meta, senior director of marketing at Apple and Global Account Director at Wieden + Kennedy working with Nike.