Meta appoints Pierric Duthoit as Country Director for France

Pierric Duthoit has been appointed as Meta's Country Director in France. He took up his new role at the end of August 2025, following the appointment of Laurent Solly, previously Vice President of Southern Europe, as Vice President in Europe earlier this year. Pierric reports to Derya Matras, Meta's Vice President of EMEA. He was most recently Chief Digital Officer at Coty.  

“I am delighted that Pierric will lead our operations in France. His extensive technology expertise and bold, innovative approach will be key drivers of our growth in France. I am confident that Pierric’s leadership and vision will inspire confidence in our team and our partners,” said Derya Matras, Vice President EMEA at Meta.

Pierric Duthoit said, “It’s an honor to serve as Director of France at Meta. Our country is a global leader in innovation and artificial intelligence, and Meta is at the forefront of transforming business performance through AI. I’m excited to bring this superintelligence to our advertisers, unlocking new opportunities and creating powerful synergies that will shape the future of marketing.”

“I am very pleased that Pierric will lead our activities in France – he will play a crucial role in strengthening our partnerships in this strategic market and in generating positive performance with advertisers on our platforms,” concludes Laurent Solly, Vice President in Europe and former Vice President for Southern Europe.

A graduate of Saint Cyr (Commandant Morin Promotion ) and HEC, Pierric Duthoit was CEO of the Russian women's media Woman Journal from 2005 to 2010. He then joined Meetic as country manager for France, before becoming director of digital marketing for Europe, then director of customer acquisition and media buying.

He joined Google in 2014, first as sales director in Moscow, before being promoted in 2017 to sales director for the MENA region (Middle East and North Africa). Based in Dubai, he was in charge of the FMCG, public sector, automotive, tech and telecoms industries. Finally, Pierric joined Meta in 2021 as sales director, in charge of the retail and luxury industries, then as director of Business France from 2022. He joined Coty in 2023 to take up the role of Chief Digital Officer.