Megha Soni to drive Brand Marketing for ixigo’s AbhiBus
Soni has previously worked for Gemini Edibles, Amway and Coromandel International Limited
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Published: May 8, 2025 11:47 AM | 1 min read
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Senior marketing professional Megha Soni has been promoted to Head Brand Marketing for ixigo’s Bus Line of Business (AbhiBus).
In this new role, Soni will drive the brand strategy to position AbhiBus as a national brand, with a strong focus on ROI-led brand activations. Given the company operates on stealth budgets, this will involve carefully crafted initiatives that balance visibility with measurable impact, from planning the annual roadmap to managing spends effectively.
She is a seasoned marketing leader with over 15 years of experience across travel tech, FMCG, healthcare, and agri-business sectors.
Soni has previously worked for Gemini Edibles, Amway and Coromandel International Limited.
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