Anu Sikka appointed as JioStar's head of kids & infotainment business across platforms
Anu Sikka was earlier Business Unit Head, Kids Cluster at Viacom18 Media
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Published: Nov 15, 2024 12:55 PM | 1 min read
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Anu Sikka will join the newly formed JioStar as head of kids & infotainment business across platforms. She will be reporting to Alok Jain, who will head the entertainment cluster for the Reliance-Disney joint venture.
Sikka has previously held several key positions at Viacom18 Media Private Limited, including Business Unit Head, Kids Cluster at Viacom18 Media Private Limited, Head of Programming & Television Insights | OAP | Nickelodeon India and Programming Head, Nickelodeon India.
In these roles, Sikka oversaw the programming strategy for the launch of Nickelodeon Sonic, an action-focussed channel, Nick Jr, a channel for preschool kids and Nick HD+ with the best of the best international content.
She is also one of the brains behind the success of several locally produced and well-received animated shows in India, including Motlu Patlu, Shiva, Golmaal Jr, Chikoo aur Bunty, Pinaki & Happy - The Bhoot Bandhus and more.
Sikka’s appointment at JioStar is part of a larger leadership restructure following the major joint venture between Reliance Industries Limited, Viacom18 Media, and The Walt Disney Company.
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