OMI executes OOH campaign for Sharp Electronics

The OOH drive is being held in Colombo to enhance the brand’s presence in Sri Lanka

e4m by Deepa Balasubramanian
Updated: Dec 18, 2012 1:02 AM
OMI executes OOH campaign for Sharp Electronics

Sharp Electronics recently rolled out an extensive outdoor campaign to enhance the brand’s visibility in Colombo. The OOH promotions which began on November 12 have been executed by the agency vertical of Laqshya Media - Outdoor Media Integrated (OMI), and will run for a year.

The OOH drive has been launched in Colombo and the adjoining suburbs, highlighting the performance, style, and comfort of the brand.

Speaking on the venture, Jude de Valliere, CEO, Laqshya Lanka said, “Upbeat tourism coupled with soaring business class travel for meetings, incentives, conferencing and exhibitions have turned Sri Lanka into the perfect backdrop for showcasing Indian brands. With comprehensive consultation and services offered by OMI, we plan to tap into this high potential media for supporting our clients across the country.”

The campaign plan includes advertising across traditional media. The major emphasis is on showcasing the company’s presence through billboards and signage inside the airport.

For the record, Laqshya Media Group has executed OOH media campaigns for 15 years. Its vision is to showcase Indian brands beyond Indian waters.

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