Eyetalk Media Ventures appoints Rahul Biswas as Group CMO
Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side
EyeTalk Media Ventures is India's fastest growing and leading DOOH media company that provides digital infrastructure and content-driven consumer engagement platforms to key urban ecosystems.
In a big move, Eyetalk Media Ventures has appointed Rahul Biswas as Group CMO. Biswas is one of the youngest media technologists in the advertising industry. He has 10 years + work experience in the OOH advertising Industry both in the client side & agency side. This will be his first stint in a media owning company. He has previously worked with Bates, Streettalk, Jio and was the west head - strategy in Kinetic in his last assignment.
Speaking about the appointment Biswas said, "Gautam is an old friend and we have been discussing this role for the past 6 months now. Our thoughts match and we have a common goal. DOOH is expected to grow about 30-35% year on year and we want to be the main reason for it. Having worked in the client side and the agency, side there was always a common question that came up every now and then that what is the ROI the medium is delivering? All our assets have real-time analytics with measurability. We are not here to sell advertising slots rather add value to the brand communication with Hyperlocal Real-time Targeting and AI."
Tagtalk & Biztalk both are data-driven real-time consumer engagement platforms that enable brands to connect with young millennials and a primary workforce of the country at a click of a button in two key urban touch-points.
Speaking about the development Gautam Bhirani, Managing Director, EyeTalk Media Ventures said "We are excited to have Rahul on board, his extensive experience and deep understanding of both evolving media landscape and consumer behavior will be instrumental both for our clients and our team. Rahul will be based out of Mumbai and will be responsible for Marketing & Strategy for both Tagtalk and our upcoming real-time "White Collar Network" - Biztalk."
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