Chitra Painters wins sole media rights for exterior railway station premises
The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division
Chitra Painters Group, the pioneers in OOH advertising in Kerala has bagged a yet another accomplishment by acquiring the sole media rights in the exterior railway station premises from Nagercoil in Tamil Nadu to Thrissur in Kerala. This contract has been issued by the Trivandrum Railway Division under the Southern Railways for a period of 5 years. The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division.
M Chitra Prakash, Managing Partner, Chitra Painters
Speaking to exchange4media, M Chitra Prakash, Managing Partner, Chitra Painters, said, “Most of the media format in Kerala are available on private properties and not much on government lands. By acquiring the sole right to advertise at these government properties, allow us to strategically place these media space which was never explored before at the railway bridges all over Kerala under the Southern Railway Division which is under Indian Railways. “
He continued, “As it is an unexplored market, we see this opportunity as a means to amplify the scope to make any consumer brand more visible. There are railway bridges and other areas outside the station premises where there is the high scope of visibility and we are planning to develop different media formats in the next 3-4 months.”
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