ZEE5 Global ties up with EUROSTAR Group in the Middle East

This will enable people across GCC countries to subscribe for ZEE5’s library of 100,000 hours of content

e4m by exchange4media Staff
Updated: Aug 20, 2019 10:51 AM

ZEE5 has announced its partnership with UAE-based digital retail giant, the EUROSTAR Group. This will enable people across the GCC countries to access ZEE5’s library of 100,000 hours of entertainment content through subscription packs available at any of Eurostar and its partner outlets across GCC.

Customers in the UAE and other GCC markets can now buy a ZEE5 subscription pack from their nearest EUROSTAR retail outlet and choose from ZEE5’s daily, weekly, monthly and annual subscription packs.

A subscription to ZEE5 will provide EUROSTAR customers in the GCC access to content in 17 languages, including Hindi, Malayalam, Tamil, Bangla and Marathi. ZEE5’s content catalogue spans across 2000+ movies, including Bollywood blockbusters and World Digital Premieres like Simmba, Kedarnath, Veere Di Wedding, TV shows like Sembaruthi, Chembaruthi and Kum Kum Bhagya, Originals like Kaafir and The Final Call and more.

The bouquet also has 60+ Live TV channels, including ZEE TV, ZEE Keralam, ZEE Tamil, ZEE Marathi, top news channels and others.

Archana Anand, Chief Business Officer, ZEE5 Global said: “With the largest range of Indian content, including 2000+ movies and exclusive TV shows across genres, ZEE5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort. Reaching these audiences through every touchpoint, to enable them to discover and experience ZEE5 is critical and enabling offline subscriptions via retail is a key initiative. We are very happy to announce our partnership with Eurostar, one of the leading digital retail Groups across the GCC to make ZEE5 available through their outlets.”

Shaan Jethwani, Executive Director of Eurostar said, "We are thrilled and privileged to join hands with ZEE5. The current paradigm shift on consumers TV watching, coupled with Eurostar's legacy on Pay TV distribution along with ZEE5’s unmatchable content prepositions are poised for sure success and it's going to create a new experience for audiences in their living room.”

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