Week 34 ratings: Sony sees fresh spike in ratings with boost from KBC season 8
As per TAM data, week 34 sees Sony grab No. 4 spot in Hindi GECs with a favourable opening for KBC season 8. Star Plus leads the chart, followed by Zee, Colors, Sony, Life OK and SAB TV
Week 34 of TAM ratings has shown significant gains for Zee and Sony. Zee managed to grab the No. 2 spot with 464,660 GVTs, up from 453,012 GVTs. Star Plus continues to be at top with 559,230 GVTs, down from 688,618 GVTs, despite a slight fall from last week.
Colors was at No. 3 spot with 376,579 GVTs, a step down from last week’s 410,774 GVTs.
The other significant gain was seen by Sony which garnered 366,282 GVTs, up from last week’s 262,647 GVTs and bagged No. 4 spot. KBC season 8 added weight to Sony’s viewership, with a favourable opening week, and as one of the top shows with the opening show receiving 8,956 TVTs.
Life OK fell to the fifth position with 287,861 GVTs, down from 301,994 GVTs, while SAB TV trailed at the sixth spot with 287,686 GVTs, up from 278,215 GVTs.
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