Sun TV Network’s Q2 PAT drops amid rising costs despite revenue growth

Sun TV’s revenue for the quarter, excluding movies and sports, grew by over 3%, crossing Rs 799 crore, network’s advertising revenue registers 2% jump

by e4m Staff
Published: Nov 14, 2024 9:21 AM | 1 min read

Sun TV Network Limited has reported a decline in Profit After Taxes (PAT) for the quarter ended September 30, 2024. PAT for Q2 stood at Rs. 398.17 crore, down from Rs. 456.24 crore in the same period last year, reflecting challenges in sustaining profit margins.

Excluding movies and sports, revenue for the quarter grew by approximately 3.26%, reaching Rs. 799.36 crore, compared to Rs. 774.12 crore in Q2 of 2023. However, Total Income decreased to Rs. 1,064.14 crore from Rs. 1,125.08 crore, indicating pressure on broader income streams.

The network’s advertising revenue showed a slight increase of 2.13%, totalling Rs. 335.42 crore, up from Rs. 328.42 crore in the corresponding quarter last year. Despite this growth, EBITDA for Q2 dropped significantly to Rs. 528.98 crore from Rs. 716.21 crore in the prior year’s quarter, suggesting an impact from rising operational expenses.

Profit Before Taxes was recorded at Rs 498.40 crore, down from Rs 608.24 crore in Q2 of 2023, highlighting continued financial pressures.

Sun TV Network, which operates satellite television channels across Tamil, Telugu, Kannada, Malayalam, Bangla, Marathi, and Hindi, as well as FM radio stations and digital platforms, faced a mixed performance in Q2. While revenue growth remained steady, increased costs and narrowing profit margins indicate a challenging quarter for the broadcaster.