Republic TV completes 100 weeks as No.1 & expands the genre size by 79%
In the last 100 weeks, Republic TV has centered itself on impact-driven and people-focussed journalism
Published - 11-April-2019
Republic TV’s incredible viewership run reached a record-breaking feat on Thursday when it was declared to be India’s number 1 English news channel continuously for 100 weeks. The achievement also means that the channel has maintained its Number 1 viewership position uninterrupted since day of launch on May 6, 2017.
Arnab Goswami’s team of young, dynamic journalists with ears on the ground across the country, with innovation, insatiable energy and unquenchable drive to seek out the truth has shattered legacy players to smithereens in terms of viewership in the last 100 weeks. Republic TV has expanded the English News genre viewership by 79%. (4 weeks comparison of Pre-& Post launch of Republic TV). To top it all, they have done so by widening the lead week-on-week.
At the launch Republic TV opened its account with 49% market share which was unprecedented within television. Subsequently the market share of Republic TV has maintained a massive 35% of market share across day parts and 44% market share in Super Prime Time giving it a consistent No. 1 position. Republic TV has also achieved the distinction of highest stickiness in the genre with 44% more time spent than the next channel in the genre. Republic TV's channels viewership is more than the total viewership of English Business news genre.
Blazing through its first 100 weeks at the top position in the genre, Republic TV has broken the stagnation and antiquated approach to English news by solidifying its ‘Nation First, People First’ brand identity. Whether it be fighting for the rights of the people, standing behind our Forces, exposing those at the helm of power or deep investigative journalism with India and abroad, Arnab Goswami’s news team at Republic TV has set new benchmarks and done it all in the last 23 months.
Taking journalism outside the barricades of Lutyens Delhi, Republic TV’s newsbreaks in the last 100 weeks has not only set the agenda for India but has also ensured that there is a mic to every voice and a spotlight to every corner of India.
Right from its #LaluTapes launch story on May 6, 2017 which was eventually followed by a change of Bihar Government to its deep sting-based investigation in the #ISISTapes story which eventually led to probes on and arrests of suspects, Republic TV has centered itself on impact-driven and people-focussed journalism.
In the last 100 weeks of being the uninterrupted news leader, Republic TV has time and again proven that their investigative team pulls out the truth no matter how deep or where it is buried. The channel’s investigative reports on Bofors, Alpha Files, Nirav Modi’s case, Vijay Mallya’s case, Agusta Westland case, among others has proven exactly that.
Republic TV has ensured that accountability, answerability and fearless confronting for the sake of the truth follows it all. Whether it be demanding answers for the violence in Mandsaur or it be fighting for the prevailing of justice in the case of the Unnao rape; whether it be fighting for the rights of women in Sabarimala or it be fighting for their rights in the case of Triple Talaq; whether it be the fight for equality in the 377 case or it be the fight for the truth in the Kathua rape case; whether it be the fight against the fringe when it comes to the Karni Sena violence or it be the demand for answers in cases of lynching: Republic TV has never shied away from its guiding principles fighting for the rights of the people.
As a strongly nationalistic channel, Republic TV has taken pride in the ‘Forces First. No Compromise’ slogan that it coined. Whether it be its investigative team giving the world proof of the Balakot and Surgical strikes or it be fearlessly taking on those who attempt to run down and target India’s armed forces on a daily basis, Republic TV has always worked to champion a national movement to salute our security personnel.
Ensuring that the ‘24-hour news cycle’ is not just an automated plug and play, Republic TV has always functioned with the principle of putting the live, breaking news first so that the viewers have access to latest and live developments-- no matter the hour of day or night. The channel has not only been live round the clock on developing stories but has done so with exclusive inputs within the breaking news format time and again: The all-night coverage of the Supreme Court midnight run during the Karnataka Government formation, the non-stop breaking coverage of Christian Michel’s extradition to India and the rolling overnight broadcast of the Bihar Government fall serve as prime examples of exactly that.
Not only has domination in terms of viewership been the Republic TV story but the channel also elevated itself with the high-profile Republic Summit and the Prime Minister’s first pre-General Election to the Republic Media Network.
The overall story of Republic TV thus far has been one that has not just broken the mould in terms of English news, but has also changed the very landscape of it in a language that’s propelled by the energy and a pulse of a billion.
Source: (NCCS AB M 22+ | Period: - Wk. 19’17 to Wk. 14’19 | Market: - India | Time Band:- All Time)For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK