Post DAS: Not much changes for Hindi GE viewership
While the stacking order of Hindi GE channels was similar, we find out how individual properties fared…
Data from TAM Media Research, which was scheduled to be released on December 19, 2012, was finally released on December 24, 2012 for week 41 to week 50. News channels, however, have convinced all bodies concerned to further defer the delay of news channels data. This is now scheduled for January 9, 2013.
According to data sourced from TAM subscribers for CS 4+ HSM markets for the GECs, Star Plus ruled the space for five weeks (week 41, 42, 44, 45, 48), while Colors proved to be equally competitive with top ratings for three weeks (week 47, 49, 50) and Sony Entertainment Television for two weeks (week 43 and 46). In terms of ratings, the three players have been neck to neck, further heating up the competition for the top positions among the Hindi general entertainment channels.
During the 10-week period, Star Plus recorded the highest GRPs at 285 in Week 45, while it recorded lowest GRPs at 225 in Week 49. On an average, Star Plus led the Hindi GEC space with 250.4 GRPs. Colors followed with average GRPs of 231.9, with its highest ratings at 267 GRPs in week 47 and the lowest at 210 GRPs in week 46.
A close third was Sony Entertainment Television with an average of 215 GRPs. The channel recorded highest ratings at 255 GRPs in week 43 and the lowest at 190 GRPs in week 49. Zee TV stood at the fourth position with the average ratings of 192.7 GRPs. The channel recorded its highest peak at 218 GRPs in week 49 and its lowest at 182 GRPs in week 46.
The second Hindi general entertainment channel from Sony, Sab was placed in the fifth position with the average ratings of 142.6 while Life OK, Star Plus’ sister channel fared in sixth position with an average of 130.7 GRPs. With the average rating of 24.3 GRPs, Sahara One garnered minimum ratings in the Hindi GEC space.
On the digital platform, Star Plus again managed to retain the number one position with an average of 234.2 GRPs while Sony held the second position with an average of 226.8 GRPs, closely followed by Colors with 222.1 GRPs. Though both, Sony and Star Plus managed to record higher ratings than Colors, the channel managed to attain highest ratings from week 47 to 50 on the digital platform.
In fourth position is Zee TV with an average of 167.4 GRPs. Sab recorded an average of 132.9 GRPs while Life OK followed with the average ratings of 111.3 GRPs, with Sahara One recording an average of 21.1 GRPs on the digital platform.
In terms of programming among the recent launches, the opening episode of Big Boss 6 on Colors recorded 4.1 TVR, while averaging on a TVR of 2.5 for the 10-week period. Shaitaan opened with a TVR of 2.0.
On Star Plus new show ‘Khamoshiyan’ opened with 4.2 TVR, ‘Kaali – Ek punar avtar’ recorded a TVR of 1.2, while ‘Veera’ recorded an opening of 2.1 TVR.
Sony’s ‘Kaun banega crorepati’ averaged 3.3 TVR. The one-hour special episodes of ‘Kya hua tera vaada’ and ‘Bade achche lagte hai’ on December 4 and December 5 delivered 2.9 TVR and 3.2 TVR respectively.
New show on Zee TV ‘Qubool hai’ opened with 2.5 TVR. New show ‘Anamika’ on Sony Entertainment Television recorded an opening of 1.2 TVR.
The top ten fiction shows in the Hindi GEC space in week 50 were ‘Balika vadhu’ (5.8 TVR), ‘Diya aur baati hum’ (4.8 TVR), ‘Sathiya saath nibhana’ and ‘Yeh rishta kya kehlata hai’ (4.3 TVR), ‘Sasuraal simar ka’ (4.1 TVR), ‘Madhubala’ (4.0), ‘Sapne suhane ladakpan ke’ (3.5 TVR), ‘Pyar Ka dard meetha meetha’ and ‘Pavitra rishta (3.4 TVR) and CID (3.3 TVR).
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