New FTA Bhojpuri GEC Channel Dishum targets No.2 position

The new channel was launched on August 15, 2017 and will be available on major DTH and cable operators.

e4m by exchange4media Staff
Updated: Aug 18, 2017 1:07 PM

Mumbai-based Dishum Broadcasting has launched its new free-to-air Bhojpuri GEC, Dishum, on August 15, 2017 with a view to becoming the No.2 channel in the genre. The channel will be available on major DTH & cable operators such as Tata Sky, Airtel, Den UP, Site Maurya, Dash Digital & other local MSOs.  Dishum Channel will be made available to more than 65 million C&S homes, say industry sources.

Launched with an objective to transform the Bhojpuri Entertainment landscape, Dishum will focus on viewers in UP & Bihar/Jharkhand with an impressive slate of fiction and non-fiction programming as well exclusive blockbuster movie premieres.

The channel’s vibrant colorful indents are the expression of what the channel stands for and seamlessly ties back to its tagline “Jeeye Ke Bhojpuriya

Andaaz”. The programming strategy is based on research of what viewers want at different times. There are different programming slots, such as devotional, bhakti, mythological, drama, movies & music.

Vishal Gurnani, Director of Dishum Broadcasting Pvt Ltd said, "We are here to bridge the void left behind by Mahuaa, and are looking forward to bringing world class content, packaging and production values to the large Bhojpuri audience spread across UP, Bihar, Jharkhand, West Bengal and the migrant Bhojpuri audience spread across India & the world. We are working closely with the best production houses and the research agencies to understand the audience better and hope to be the No.2 player in the Bhojpuri genre over the next 6 months.”

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