NDTV and Dettol launch Banega Swachh India campaign
As a part of the campaign, NDTV will be hosting a 12-hour Cleanathon with the campaign ambassador Amitabh Bachchan
Taking the Prime Minister ‘Swachh Bharat Abhiyan’ forward, NDTV-Dettol invites NGOs, RWAs & citizens from across the country to join hands for the Banega Swachh India campaign.
As a part of the campaign, NDTV will be hosting a 12-hour Cleanathon with the campaign ambassador Amitabh Bachchan on December 14 that aims to spread awareness and to raise funds in support of the cause. The 12-hour show will be broadcast LIVE across the NDTV Network and will showcase the impact of the various initiatives undertaken as part of the campaign.
To be a part of the Cleanathon, NDTV and Dettol are inviting NGO’s, RWA’s and people to share their ideas and initiatives for a cleaner India by registering their entries on email@example.com latest by December 1, 2014.
RB (formerly known as Reckitt Benckiser) has partnered with NDTV and Facebook to launch “Dettol – Banega Swachh India” – a 5-year ambitious programme to address the rising need of hygiene and sanitation in India. The campaign aims at creating awareness about the importance of hygiene and sanitation. It will also work with NGO partners to support infrastructure for construction and maintenance of toilets. RB India has committed to spend a sum of Rs.100 crores towards this programme over the next 5 years.
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