Disney-Star merged entity calls for media pitch

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

e4m by Naziya Alvi Rahman
Updated: Aug 6, 2019 8:34 AM

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Star

Country's leading media house Disney-Star merged entity has called for a media pitch. The Indian pitch is part of a global review. 

The pitch is believed to be a consolidated one for traditional as well as digital account. The pitch is estimated to be around Rs 350-400 crore. 

As per sources, all leading media agencies are participating in the much sought after account. Some presentations were being made at the Star India office on Monday. While this is a consolidated pitch for the new merged entity, GroupM's Mindshare has been the incumbent agency for Star India.  

exchange4media reached out to Star India for an official confirmation but did not receive any response until the filing of this story. With the closing of the $71 billion deal with 21st Century Fox, The Walt Disney Company now owns Indian TV giant Star. The deal became effective from March 20. 

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