Discovery Kids launches Tamil, Telugu language feeds

The channel said the move is aimed at expanding its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana

e4m by exchange4media Staff
Updated: Mar 27, 2018 2:02 PM

Discovery Kids, the animation channel from Discovery Communications India, has announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds.

The Tamil feed has already been introduced on March 24 while the Telugu language feed will be launched on April 1.

The launch of these new language feeds will help Discovery Kids in further consolidating its position in the kids genre.

According to the channel, Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, has garnered close to 200% increase in TV ratings, 160% + increment in TSV (time spent per viewer) and more than 30% increase in reach.

The channel said it will mark April Fool’s day, 1st April, as the birthday of Bandbudh Aur Budbak. It will launch new episodes of Bandhbud Aur Budbak so that kids can have a blast with their favourite characters after the examination period.

Talking about the development, Uttam Singh, Head -Discovery Kids, Discovery Communications India, said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling. We are further intensifying our efforts to reach the top of the kids genre.”

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