BARC Week 50: Star Plus continues to lead urban market

Zee Anmol was the leader in the overall market with 778 million impressions, followed by Star Plus on the second slot with 745 million impressions

e4m by exchange4media Staff
Updated: Dec 20, 2018 5:57 PM

Zee Anmol was yet again the leader in the overall market with 778 million impressions, followed by Star Plus on the second slot with 745 million impressions and Zee TV on the third with 695 million impressions, according to Broadcast Audience Research Council (BARC) India Week 50 data.

In the programme category, Zee Anmol’s ‘Kumkum Bhagya’ bagged the first slot with 14.0 million impressions, followed by Colors’ ‘Naagin-3’ and Zee TV’s ‘Kundali Bhagya’ on number two and three with 13.1 and 12.2 million impressions, respectively.  Zee TV’s ‘Kumkum Bhagya’ bagged fourth spot with 10.5 million impressions and Star Bharat’s ‘Radhakrishn’ stood on fifth with 10.4 million impressions. 

Hindi GEC Urban

Star Plus retained its leadership position this week as well with 514 million impressions. It was followed by Zee TV on the second slot with 421 million impressions and Colors on the third slot with 379 million impressions. Sony Entertainment Television and Star Bharat stood at number four and five with 354 million impressions and 341 million impressions, respectively. 

Naagin-3’ bagged the leadership position with 8.6 million impressions followed by Zee TV’s ‘Kundali Bhagya’ on second position with 7.7 million impressions and ‘Kumkum Bhagya’ on third spot with 6.4 million impressions. Star Plus’ ‘Kulfi Kumar Bajewala’ and ‘Yeh Rishta Kya Kehlata Hai’ bagged fourth and fifth spot with 6.18 million impressions and 6.10 million impressions respectively. 

Hindi GEC Rural 

Zee Anmol too continued to lead the rural market with 626 million impressions, followed by Star Utsav on the second spot with 417 million impressions and Sony Pal on the third with 345 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 326 million and 319 million impressions, respectively.

Zee Anmol’s ‘Kumkum Bhagya’ continued to lead the list of top five programmes with 11.5 million impressions, followed by Dangal TV’s ‘Ramayan’ on second slot with 7.0 million impressions and Zee Anmol’s ‘Mahek’ stood on three with 6.6 million impressions. Zee Anmol’s ‘Ek Main Aur Ek Tu’ and Sony Pal’s ‘Taarak Mehta Ka Ooltah Chashma’ bagged fourth and fifth spots with 6.4 million and 5.8 million impressions, respectively.

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