BARC Week 19: Zee Telugu surpasses Star Maa to lead Telugu GECs
Colors Kannada, Asianet, SUN TV continue to dominate Kannada, Malayalam and Tamil GEC categories respectively
In Week 19 of Broadcast Research Council of India (BARC) data, South Indian GEC channels Asianet, Colors Kannada and SUN TV continued their domination in their respective language markets. However, Star Maa, which was at the top in the Telugu GEC list in Week 17 and 18, lost its Number 1 position to Zee Telugu.
Colors Kannada topped the Kannada GEC list with 392891 impressions (000s), followed by Zee Kannada with 257487 impressions (000s) and Udaya TV with 195776 impressions. Udaya movies came fourth with 172358 impressions (000s) and Star Suvarna took the fifth spot with 164258 impressions (000s).
Colors Kannada retained its dominance in the programme category. Its serials have topped the list of Top 5 programmes. Putta Gowri Maduve came in the first position with 6137 impressions, followed by Lakshmi Baaramma, Agnisakshi Mahasanchike, Radha Ramana and Shani. These prime-time serials had topped the Kannada GEC programming list in Week 18 as well.
Asianet retained its position in Week 19 too with 328775 impressions (000s). Surya TV came in second with 99120 impressions, followed by Mazhavil Manorama with 91186 impressions. Flowers TV was at the fourth spot with 72301 impressions followed by Asianet Movies with 66240 impressions.
In the programme category also, Asianet maintained its primacy with their prime-time serials bagging the top 5 positions in the programme category. Kasthooriman, Neelakkuyil, Vanambadi, Bhariya, and Karutha Muthu were the Top 5 shows in the Malayalam GEC category. These serials had topped the BARC India’s Week 18 list too.
Market leader SUN TV topped the Tamil GEC category with 841836 impressions (000s), followed by Star Vijay with 393808 impressions (000s). Zee Tamil came third with 367898 impressions (000s) and KTV came fourth with 257859 impressions, followed by Star Sports on the fifth position 1 119112 impressions (000s).
Prime-time serials of SUN TV bagged the first five positions in the programme category. Super natural television drama Nandini topped the list with 10813 impressions (000s). This is for the third consecutive week that Nandini has topped the list. Nayyagi, Azhagu, Kalyanaveedu and Vani Rani are the other serials in the list of Top 5 programmes on Tamil GEC
In the Telugu GEC category, Zee Telugu surpassed Star Maa with 457413 impressions (000s) this week. Star Maa had topped the Telugu GEC list in Week 17 and 18. This week it came second with 435310 impressions (000s). ETV Telugu climbed one position up to finish third with 394902 impressions (000s). The fourth and fifth positions were taken by Gemini TV with 389232 impressions and Star Maa Movies with 219935 impressions, respectively.
In the Telugu Top 5 programme category, Star Maa’s Kumkuma Puvvu maintained its first position in Week 19 too.
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