Adidas launches 'Take it' campaign, rolls out Sport 15 films

Sport 15, a series of films on Adidas' new campaign, will narrate stories that inspire athletes to perform better; the first film features Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose

e4m by exchange4media Staff
Updated: Feb 16, 2015 8:08 AM
Adidas launches 'Take it' campaign, rolls out Sport 15 films

Adidas has launched a yearlong campaign ‘Take it’ with a series of films called ‘Sport 15’.

The first film in the series features Adidas endorsers such as Indian cricket icon Virat Kohli and football icons Gareth Bale (Real Madrid), Lionel Messi (FC Barcelona), James Rodriguez (Real Madrid) and Luis Suarez (FC Barcelona). Throughout the year, Sport 15 will narrate stories that inspire young athletes to perform the best.

“Sport 15 is more than a campaign. It is a long-term investment in our brand,” says Eric Liedtke, adidas Board Member responsible for global brands. “adidas has a longer legacy in every sport than any of our competitors. Therefore, we know sport and athletes better than anyone else,” Liedtke added.

Starting with the first 60-and 30-second commercials ‘Take it’ and ‘Takers’, respectively, the new campaign will be run during the World Cup and continue throughout the year.

The other sports icons starring in this first wave of Sport 15 are NBA (National Basketball Association) stars Damian Lillard (Portland Trail Blazers), Joakim Noah, Derrick Rose (both Chicago Bulls), John Wall (Washington Wizards), American football player DeMarco Murray (Dallas Cowboys).

The films have been created by Adidas’ agency partner 180 Los Angeles.

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