Radio City launches #TRENDING CITY, a newsletter exclusively for advertisers

The newsletter was showcased at the HUL Content Day 3.0

e4m by exchange4media Staff
Updated: Oct 16, 2017 4:14 PM

Radio City 91.1FM has launched its first newsletter called #TRENDING CITY. The newsletter was showcased at the HUL Content Day 3.0, with HUL MD and CEO Sanjiv Mehta along with Radio City’s popular RJs Salil and Archana.

#TRENDINGCITY takes you through Radio City’s trending moves with 11 station launches in Phase III, winning 44 awards nationally and internationally, streaming 47 web radio stations on and thereby influencing 5.25 crore listeners nationally. The newsletter also highlights the power of radio through client testimonials and Radio City’s pioneering initiatives. Encompassing Radio City’s key achievements, national and regional tent-pole properties and upcoming attractions, this newsletter serves as a ready reckoner for all advertisers and media agencies. The newsletter also gives a sneak peek into the company’s 16-year journey.

Abraham Thomas, CEO, Radio City says, “The action never stops at Radio City! On the back of an action packed first half of the year, we realized that so much had happened in these last few months that it had to be documented for the benefit of our advertisers. From this, an idea was born to create a newsletter that succinctly captures all the opportunities Radio City offers for the advertisers.”

Radio City participated in HUL Content Day 3.0, where the team showcased Radio City’s key tent-pole properties to the audience through a roadshow. Radio City RJs interacted with the audience and played exciting games and contests. Revolving around the theme of influential marketing, Radio City’s RJ Salil interacted with Bollywood director Karan Johar where he shared his insights and key messages.

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