Big FM on top in legacy markets, as per IRS survey
With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6 per cent as compared to IRS 2017
Published - 07-June-2019
BIG FM continues to be the No.1 radio network in its legacy markets, as per the India Readership Survey (IRS) ratings.
The radio station has successfully retained its position at No. 1 in the 37 legacy markets combined, in the first quarter of 2019 as per the survey.
With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6 per cent as compared to IRS 2017. The radio network has been ranked No.1 across North, East and South zones in its legacy markets at a combined level.
Commenting on the ratings achieved, Sunil Kumaran, Country Head – Thwink BIG, BIG FM said, “The IRS data is the only credible listenership data source for analysis and evaluation of brand positioning in the market. These ratings are a testament of how our brand and shows resonate with the audience. Our new positioning, which reflects in all the shows, has further strengthened our bonds with the listeners.”
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