Wijeya Newspapers, TELiBrahma in strategic pact for print publishing

The two entities have tied up for augmenting their editorial and advertising content across ‘Ada’, a Sinhalese paper, and ‘Daily Mirror’, an English paper

e4m by exchange4media Staff
Updated: Jun 19, 2013 9:05 AM
Wijeya Newspapers, TELiBrahma in strategic pact for print publishing

Mobile advertising solutions company TELiBrahma has announced its partnership with Sri Lanka based Wijeya Newspapers Group to bring interactive print content live on readers’ mobiles/ tabs.

The partnership is to augment editorial and advertising content of TELiBrahma and Wijeya Newspapers Group across ‘Ada’, a Sinhalese paper, and ‘Daily Mirror’, an English paper. Ada and Daily Mirror are publications from the Wijeya Newspapers Group. These two papers will be powered by PointART mobile app of TELiBrahma.

By integrating augmented reality, ADA and Daily Mirror will be able to bring interactivity to static print pages with 3D models, videos, slideshows, social media connect, links to download content and emphasize the importance of connecting print publications with digital engagements through mobile.

On the partnership with TELiBrahma, Gehan Blok, Manager – Digital Media, Wijeya Newspapers said, “This partnership, in enabling static print content to come live on mobiles/tabs, will help us bridge the gap that exists between newspapers and multimedia content, and provide an all-new experience for our readers. It would add a new dimension and excitement to print content; we see great opportunities for brands and other advertisers to capitaliSe on this new technology to engage with target audiences. TELiBrahma has assisted us in creating and developing one of the best user experiences for an application of this nature.”

PR Satheesh, Principal, TELiBrahma added here, “We are extremely excited to partner with Wijeya Newspapers, leaders in the print media space in Sri Lanka, and we believe this will add tremendous value to their readers. The app powered by POINT of TELiBrahma is a way to connect physical world with exciting digital engagements.”


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