Trends in FMCG sector advertising in Print: AdEx study

Print ad volumes of FMCG sector grew by 14% in 2006 over 2005, but saw only a 3% rise in Jan-Apr ’07. A whopping 76% of advertising of FMCG sector went to Newspapers, with publications from North and West zones contributing more than 60%. HLL continue to maintain its No. 1 position in the first quarter of the calendar year.

e4m by exchange4media Staff
Published: Jun 11, 2007 6:24 PM  | 1 min read
Google News Icon Follow Us
Trends in FMCG sector advertising in Print: AdEx study
  • e4m Twitter

Print ad volumes of FMCG sector grew by 14% in 2006 over 2005, but saw only a 3% rise in Jan-Apr ’07. A whopping 76% of advertising of FMCG sector went to Newspapers, with publications from North and West zones contributing more than 60%. HLL continue to maintain its No. 1 position in the first quarter of the calendar year.

Read more news about Print Media, TV Media, Advertising India, Digital Media, Marketing

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, YouTube & Google News

Follow our WhatsApp channel
Published On: Jun 11, 2007 6:24 PM 
Tags print

Featured

Latest