Times of India App launches Virtual Assistant Service Powered by Haptik

The virtual assistant enables users to set reminders, recharge their mobile, book flights, do web check-ins, make to-do lists, and much more through the Times of India Android News app

by exchange4media Staff
Published - Oct 30, 2017 5:43 PM Updated: Oct 30, 2017 5:43 PM
Times Internet, which has a 51% market share in user engagement has gone a step further to inform, engage and enable its users by incorporating a virtual personal assistant service in the Times of India App. Powered by Haptik, which is artificial intelligence based personal assistant and chatbot platform, the virtual assistant enables users to set reminders, recharge their mobile, book flights, do web check-ins, make to-do lists, and much more through the Times of India Android News app. Sprite is the exclusive brand partner for this launch integrating the brand very closely with the service. 

This first-of-its-kind innovation in a news app also allows users to book cabs (Uber & Ola), make bill payments (DTH and electricity), and pay through the app via credit card, debit card, netbanking and wallets. For the launch period, where users can get 50% cash back on Recharges, Bill Payments, & more via Amazon Pay.

To access the Personal Assistant, users need to tap the hand icon at the top right of the home screen, validate the mobile number and then choose one of the many services that the virtual assistant provides. Users can expect many more features to be enabled on this platform in the coming days.

Commenting on the launch of this new feature in TOI app, Puneet Gupt, COO & Business Head, The Times of India, said, “We see a real opportunity to save both individuals and small businesses time and money by increasing overall productivity and make management tasks less tedious and more simplified." 

Aakrit Vaish, Founder & CEO, Haptik, said, "Over the last few years, the Haptik virtual assistant chat platform has grown to millions of users and is one of the highest rated apps in India. Our vision is that the service should be accessible from anywhere people want, and not just be restricted to a single app. Integrating into a news app is a natural fit, and the audience of TOI is exactly the type who will appreciate the service,"

To download the Times of India app on their smartphone or to upgrade to the latest version with the virtual assistant, users can use the link below

https://play.google.com/store/apps/details?id=com.toi.reader.activities&hl=en For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.