Jagbani celebrates 36 years by honouring ‘Maa Boli Punjabi’ with its signature campaign
The campaign was aimed at renewing enthusiasm for Punjabi culture and language. A radio campaign was also aired to promote the Punjabi language and to connect people with Punjabi culture
Jagbani, the Punjabi daily from the Punjab Kesari Group, dedicated its 36 years of existence by honouring Punjabi culture with its signature campaign – ‘Maa Boli Punjabi’. Held in Chandigarh on July 19 and 20, the campaign sought to encourage people to write their names in Punjabi.
The event was focused on people from various walks of life and aimed at renewing enthusiasm for Punjabi culture and language. Simultaneously, a radio campaign was also aired to promote the Punjabi language and to connect people with Punjabi culture.
Founded in 1978, Jagbani has been catering to its readers with varied supplements such as ‘Sunday Ank’, ‘Manoranjan Ank’, ‘Satrangi’, ‘Dharam Atey’, and ‘Sabhiachar Ank’.
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