Dainik Bhaskar announces the winner of Divya Bhaskar's 'The Great Gujarat Selfie' contest

Through 'The Great Gujarat Selfie' & 'The Great Gujarat Crossword', Divya Bhaskar provides 11 winners the opportunity to be present at Adfest 2015, Pattaya

by exchange4media Staff
Published - Oct 8, 2014 2:29 PM Updated: Oct 8, 2014 2:29 PM
Dainik Bhaskar announces the winner of Divya Bhaskar's 'The Great Gujarat Selfie' contest

Divya Bhaskar, the Gujarati daily from the Dainik Bhaskar Group launched ‘Divya Bhaskar Jalsa’ in the first week of August 2014. ‘The Great Gujarat Selfie’ & ‘The Great Gujarat Crossword Contest’ were launched under this banner in the same month of August.

This year, through ‘The Great Gujarat Selfie’ & ‘The Great Gujarat Crossword’, Divya Bhaskar provides 11 winners a lifetime opportunity to be present at one of the most prestigious industry platforms - Adfest 2015, Pattaya. The most ‘liked’ Selfie on www.divyabhaskarjalsa.com won a wild card entry to Adfest 2015, Pattaya. Following this, 10 lucky winners of The Great Gujarat Crossword will also be attending the Adfest 2015, Pattaya. Additionally, first 50 correct entries of the crossword contest will also be awarded early bird prizes.

‘The Great Gujarat Selfie’ closed on 28th Sept ’14 registering 818 entries. The participants were encouraged to log in on www.divyabhaskarjalsa.com and click their Selfie using the application developed, or by uploading their Selfies. Supported with a proactive and an aggressive on ground activation team at 35 locations, the campaign has been extremely successful making a strong connect with its audiences. The wild card winner of the contest, Sunil Kumar Sharma from OMD Delhi shared his excitement about winning the prize and said, “I thank Divya Bhaskar for awarding me a fully sponsored trip to Adfest 2015, Pattaya. Not only participating in ‘The Great Gujarat Selfie’ contest was fun, it now also is my ticket to Adfest 2015, Pattaya.”

Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer of Dainik Bhaskar Group, says “My heartiest congratulations to Sunil Kumar Sharma on winning ‘The Great Gujarat Selfie’ contest. It has been very rewarding for us to engage with our business associates in a fun and creative way. Gujarat is one of our key focus markets and it has been an exciting journey for Divya Bhaskar in the state. Our strong editorial focus on balanced and progressive journalism is establishing a strong connect with the readers. Bustling with high economic activity, Gujarat truly is the growth engine of India.”

Talking about the ‘The Great Gujarat Selfie campaign’, Kaacon Sethi, Chief Corporate Marketing Officer, Dainik Bhaskar Group added, “I congratulate Sunil Kumar Sharma on behalf of the Divya Bhaskar team and look forward to having him with us at Adfest 2015, Pattaya. We are delighted about the success of ‘The Great Gujarat Selfie’ contest that has strengthened Divya Bhaskar’s bond with its associates through an innovative and hugely exciting event. Divya Bhaskar has been a leading newspaper in Gujarat since its launch in 2003. With domination in Ahmedabad city from day 1 of the launch, the brand which already has a strong connect with readers, continues to make a deeper association with its audiences while also gaining a more indispensable position in the minds of its readers.”

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