sunil-kumar-sharma
To measure success in OOH, you require relevant, accurate and standardised metrics: Sunil Kumar Sharma?blur=25

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India

Abhinn Shreshtha Jan 30, 2015 8:15 AM

Dainik Bhaskar announces the winner of Divya Bhaskar's 'The Great Gujarat Selfie' contest?blur=25

Through 'The Great Gujarat Selfie' & 'The Great Gujarat Crossword', Divya Bhaskar provides 11 winners the opportunity to be present at Adfest 2015, Pattaya

exchange4media Staff Oct 8, 2014 2:29 PM