Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study

The only other time there was negative growth in this category was in 2004. Bharti Cellular was the top spender in print in the first quarter of 2005. While West zone publications got the maximum advertising, interestingly, most advertisers preferred the main issue of newspapers rather than the supplements.

e4m by exchange4media Staff
Published: May 16, 2005 8:10 AM  | 1 min read
Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study
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The only other time there was negative growth in this category was in 2004. Bharti Cellular was the top spender in print in the first quarter of 2005. While West zone publications got the maximum advertising, interestingly, most advertisers preferred the main issue of newspapers rather than the supplements.

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Published On: May 16, 2005 8:10 AM 
Tags print