Amar Ujala connects with local merchants via app

Amar Ujala has jointly developed the Best Deals app with Ahoy Telecom for local merchants in Agra, through which they can attract customers in their vicinity

e4m by exchange4media Staff
Updated: Jul 23, 2013 8:16 AM
Amar Ujala connects with local merchants via app

Amar Ujala has taken a step towards expanding the digital and mobile medium to the masses by launching its Best Deals app for local merchants and customers in Agra. The app has been jointly developed by Amar Ujala and Ahoy Telecom.

The Amar Ujala Best Deals platform offers merchants in small towns to attract customers in their vicinity using geo-targeted ad campaign feature. This feature empowers the local halwai to clear his inventory towards the evening by updating a quick deal targeting customers in the vicinity of his shop. Cinema halls can now offer progressive discounting on tickets and announce it directly to the handset of the consumers who are in the 5km radius of the cinema hall. The local vegetable vendors can now offer discounts on perishable vegetables and fruits.

At the same time, the app provides discounts on beauty & spa, food & beverages, electronics, clothing and accessories and many more. Customers are given a plethora of deals to choose from. Using their smartphones users can now know the discounts in their city before stepping out for shopping.

“There are over 100 million smartphone users in the country, and this number is growing at a rate of 10-15 per cent y-o-y and this service will be a great way of reaching out to these users providing a seamless digital contextual content on the move. Youth from colleges, universities, even housewives will find it exciting to explore the Best Deals app,” commented Puneet Giri, Chief Contributor of Ahoy Telecom.

The Amar Ujala Best Deals app is compatible with all major operating systems and is available on Androids, Apple store, Blackberry, Windows, Java. It is free of cost for users. 

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