Why Is Influencer Marketing 'The Most Powerful Tool'?
At TechManch 2019 digital marketing conference, influencers will engage in a panel discussion on 'The State of Influencer Marketing and the Way Ahead'
Influencer marketing today is one of the most powerful tools to use for brand visibility. Influencer marketing helps to build a better presence. Brands collaborate with celebrities and influencers in innovative ways to increase visibility.
What’s working in Influencer Marketing?
Influencers today unlike celebrities are present anywhere and everywhere. What actually makes them so influential is as they have huge followers on social media and web mediums. An influencer can be a popular fashion photographer, a blogger, a travel expert, etc who is well read and know for the kind of work done.
Why are Influencers important for your brand?
A lot of marketers have received great results by taking up this modern method of marketing. Why has this given results?
Influencers always take that extra step in creating original and authentic content for the followers. This original and empathetic content connects well with the audience giving your brand all the eyes you want to give. This peculiar modern method is the key to why Influencer marketing is a huge success and works very well for marketers.
Great ROI – Less Investment
Well, budgets are always a priority for marketing activities and using them wisely is always a challenge why? Marketers cannot really measure how much activity would be beneficial to the brand or what kind of revenue it generates.
But this is very well not the case with this set of tool. Influencers are good prospects and not alternatives over celebrity. They are fun, engaging and catchy in their own ways. Collaborating with one such influencer will always add great value with less investment and great results.
Drives Brand Awareness:
Your product can be the best and most innovative, but who advocates it is what really matters. A marketer’s advocacy over an influencer’s advocacy is a lot more different.
This year, the 10th edition of TechManch gives you the opportunity to meet the influencers and understand their success stories of how they have helped build brand presence. Experience the power of influencer marketing and how can we execute it in our brands. Join the TechManch 2019 digital marketing conference and meet the Influencers as they engage in a panel discussion on 'The State of Influencer Marketing and the Way Ahead'. Moderated by Ankit Vengurlekar who brings the gumption of an entrepreneur, experience of a reporter and immense knowledge of new age media to the platform.
This year TechManch 2019 hosts youth Icon and singing sensation Dhvani Bhanusali. Famous writer from the Shiva mythology series, Amish Tripathi. Famous actor, comedian and now a successful RJ Vrajesh Hirjee and making noise for the number 1 DJ in India Suketu Radia.
Join us at #TechManch 2019 on the 27th 28th June at the Taj Lands End Mumbai and enroll for this experience to learn from the best.
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