Vyoma Media picked up as digital outdoor partner for Mumbai Rockets this season
Franchise aims to lift maiden Premier Badminton League
Published - 24-December-2018
Out Of Home digital solutions company Vyoma Media has been chosen as the exclusive Digital Outdoor partner for Mumbai Rockets for this season’s Vodafone’s Premier Badminton League (V-PBL).
Owned by Bombay Badminton Pvt Ltd, Mumbai Rockets, a two-time Premier Badminton League finalists have shaped up a competitive squad for the upcoming season. With some smart buys in their line-up, the franchise aims to break the jinx and lift their maiden PBL crown.
The squad will be led by Lee Yong-Dae who is one of the most successful doubles player across the globe.
The tournament, which is being held in Mumbai, is one of the top badminton leagues. Its playing field features top Indian and international badminton talent, including multiple Olympic Medal Winners.
Mumbai Rockets and badminton fans can expect to see engaging content being played across the entire suburban network where fans will also get a chance to win tickets to see some of the matches.
Padamjit Sandhu, CEO Mumbai Rockets, said, “We wanted to reach out to all Mumbaikars in an innovative way which would not only be highly visible but also give badminton fans the opportunity to come out and support us and the league. In the first instance, Vyoma’s displays which are spread across the city, will allow us to integrate and amplify our content in our most important market. We will also be reaching out to all fans across Hyderabad and Bangalore in the coming weeks. As a team, we’re delighted that we’re kicking off on our home turf and with the support of all Mumbai Rockets fans we hope to go one step further this year.”