Titan ad faces backlash; #Boycotttitan takes over Twitter

Dravidian activists slam the watchmaker for passing off 'Brahminical traditions as Tamil culture'

e4m by exchange4media Staff
Published: Dec 9, 2019 4:25 PM  | 2 min read



A recent video ad of watch brand Titan has elicited public ire and is being trolled on Twitter. The ad for The Namma Tamil Nadu Collection showcases the Tamil culture, including temple architecture and Kanchipuram fabrics. The hashtag #boycotttitanwatches soon started taking over Twitter. A swarm of Dravidian activists began slamming the watchmaker for passing off “Brahminical traditions as Tamil culture”.

Some users claimed that one of the reasons why the activists were furious was owing to a brief newspaper clipping in the advertisement which stated, “Rajini will crush Stalin”.

The advertisement says, “Travel around our land, where even stones speak of poetry” as one can see a boy caressing the ancient temple stones and women making flower garlands used in pujas.

One user has posted, “Recent Ad of @titanwatches has depicted Brahminical books, culture, food, anti Tamil writers&Godmen as Tamilnadu's culture. There is nothing Tamil in it. Brahmin Chauvinism has reached a new high in this Ad. Titan must apologize to Tamils.”

While another wrote, “This ad is all about glorifying one caste and it is not about Tamilnadu....making hidden political statements....@titanwatches make it clear are you taking a stand in tamilnadu politics.”

There were also some who came out in support of the brand. “Negative content marketing always gives a big result in Tamilnadu. Tamilnadu is the best place of marketing in India. Keep Rocking @titanwatches, good marketing team,” tweeted a user.

“Ricebag conver trending #BoycottTitanWatches that means I need to buy at least two titan watches Go to hell rice bag converts dumeels. This is not your land,” said another.

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