Panasonic launches Diwali campaign #Right2Breathe against air pollution

The campaign has been conceptualized by Dentsu Webchutney

e4m by exchange4media Staff
Updated: Oct 16, 2017 5:41 PM

Observing the rising air pollution in the national capital region and the public’s growing apathy towards tackling it, Panasonic has come up with a movement for the deteriorating air quality this Diwali. The company recently launched its #Right2Breathe campaign with an aim to take a symbolic pledge to make fresh air a right for all. The campaign has been conceptualized by Dentsu Webchutney and will be supported on social media, on-ground and by Panasonic employees.

Talking about the campaign, Sarthak Seth, Head Brand and Marketing Communications, Panasonic India, said, “#Right2Breathe is a fresh spin on the timeless use of symbols, it gets people to stop and think – this Diwali do I want my contribution to be the crippling pollution or make my environment pollution free. Panasonic will create a movement by encouraging people to pledge for ‘Raise Your Voice, Not Your Noise’. With this campaign we reinforce the company’s vision of pursuing a better life for each individual and realizing a better world with our contribution to the environment.”

The campaign facilitates a “Happy Diwali” mask filter on Facebook and includes distribution of physical masks by the company. The social movement originating from Facebook allows users to apply a Facebook Static image filter to selfies taken via the app. The air mask filter will be available to users who follow Panasonic India on Facebook. Moreover, special kits with customized physical masks are being distributed among traffic policemen and daily pedestrians to instill and share the idea of how a cheerful Diwali can no longer exist with the unrepairable damage that we do to our environment.

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