NueGo Electric Sleeper Bus teams up with The Great Khali

NueGo, an electric intercity bus brand by GreenCell Mobility, has teamed up with The Great Khali and The Great Khali Dhaba. NueGo has launched its latest campaign, “Bada Swaad, Bada Sukoon”, featuring wrestling legend and world heavyweight champion, The Great Khali and his The Great Khali Dhaba. The campaign aims to create excitement around the newly introduced NueGo Sleeper Buses, India’s first all-electric sleeper bus service, setting a new benchmark in sustainable, premium travel, stated a press release.

The campaign film playfully reinforces the safe, comfortable and ergonomic features of NueGo’s sleeper buses. Known for his towering stature, Khali finds himself at ease in the spacious berths, premium interiors, and extra legroom, highlighting how the bus has been designed for comfort for all its guests.

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Speaking on the collaboration, Devndra Chawla, CEO & MD, GreenCell Mobility, said, “NueGo is thrilled to team up with The Great Khali and The Great Khali Dhaba to make travel comfortable and delicious with our newly launched electric sleeper buses! With his towering presence and larger-than-life personality, The Great Khali perfectly represents the unmatched comfort of our sleeper buses. This partnership highlights our commitment to delivering not just a sustainable way to travel, but also a premium and enjoyable experience for all our guests”

The Great Khali Dhaba is located on GT road highway in Haryana’s Karnal and the menu mainly focuses on Punjabi cuisine. From ‘king-size Khali parantha’ to ‘Maharaja dosa’, ‘Punjabi dal makhni’ to ‘dry fruits milk’, the menu is a reflection of Khali’s larger than life persona. The eatery is coupled with a sports academy, making it the first dhaba-cum-sports academy in the whole Punjab and Haryana region.