MS Dhoni to endorse Coca-Cola’s Powerade

The term of the deal is said to be for three years

e4m by exchange4media Staff
Updated: Jun 17, 2019 11:23 AM

Cricketer Mahendra Singh Dhoni has been signed to endorse Powerade, the newly launched global soft drink from Coca-Cola, according to a report in a leading English daily. The term of the deal is said to be three years.

Dhoni earlier endorsed Coca-Cola’s rival Pepsico, endorsing Pepsi Cola and Lay’s chips. The association between Dhoni and Pepsico came to an end in 2016.

In 2018, Duff & Phelps estimated Dhoni’s brand value at $26.9 million.

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