MS Dhoni to endorse Coca-Cola’s Powerade

The term of the deal is said to be for three years

DhoniMain

Cricketer Mahendra Singh Dhoni has been signed to endorse Powerade, the newly launched global soft drink from Coca-Cola, according to a report in a leading English daily. The term of the deal is said to be three years.

Dhoni earlier endorsed Coca-Cola’s rival Pepsico, endorsing Pepsi Cola and Lay’s chips. The association between Dhoni and Pepsico came to an end in 2016.

In 2018, Duff & Phelps estimated Dhoni’s brand value at $26.9 million.

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