MRUC requests citizens to cooperate for IRS

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

e4m by exchange4media Staff
Updated: Dec 3, 2018 2:13 PM
Media Research Users Council

The Media Research Users Council (MRUC) has commissioned the world’s largest readership and consumption survey, the Indian Readership Survey (IRS).

The IRS is a pan-India readership and consumption study, which provides vital insights on the readership of newspapers and magazines, other media consumption like TV, radio, Internet, and also product ownership information. 

IRS enables marketing companies to devise effective media and marketing strategies that contribute in achieving their business goals. The survey is being carried out by Nielsen India, a reputed market research agency in India. 

MRUC, a registered not-for-profit industry body, having representations from major advertisers, publishers, advertising agencies, and broadcasters, has commenced the fieldwork for the 2018-19 edition of the IRS.

The MRUC requests citizens to cooperate with Nielsen surveyors, who may visit households for conducting an interview. If the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card.
 

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