Makani Creatives wins creative duties for EPIC channel

EPIC to include an eclectic mix of non-fiction content within its programming

e4m by exchange4media Staff
Updated: Jul 18, 2017 5:45 PM

Post a multi-agency pitch, Makani Creatives has been entrusted with the creative mandate of EPIC channel. 

EPIC channel, renowned for its high-quality India-centric content, is broadening its vision from its initial history and mythology focus. It will now showcase a wide array of original content across various genres. The critically acclaimed channel announced its plan to expand the scope of its offerings by including within its programming an eclectic mix of non-fiction content that aspires to imbibe the diversity of India.

Speaking on the development, Atreyo Mukherjee, Marketing Manager, EPIC Channel said, “We are very happy and confident on entrusting our communication mandates to Makani. Their creative insights and their involvement to deliver over and above the brief gave them a natural edge during the pitch process. We look forward to an enriching association with team Makani.”

Sameer Makani, Managing Director, Makani Creatives, said, “EPIC Channel is very promising and has huge potential. Their content is original, refreshing and very unique. Their ethos of exploring India’s untold stories highlighted by their unique perspective is ground-breaking in its own right and much needed in today’s age of erratic and repetitive content. We are very excited to be part of this EPIC journey.”

EPIC channel is the latest variety and addition to Makani Creatives’ pool of clients which includes the likes of Metro Shoes, Mahindra Logistics, Siyarams Group,  Red Tape, Killer Jeans, Lavie, Nilkamal Furniture, @home and Tata Motors to name a few. 

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