Mad Over Donuts goes for a new brand positioning

The new avatar will be symbolized by a new logo and tagline ‘Bite Into Happiness’

e4m by exchange4media Staff
Updated: Sep 16, 2020 1:54 PM

Mad Over Donuts has decided to revamp and reintroduce itself to its customers.

The brand will now a position itself as a lifestyle brand in the treats and confectionaries category.

The new avatar will be symbolized by a new logo with a modern design and cleaner lines, encompassing the values which the brand was built on.  The brand has also extended its colour palette to feature brighter, fun colours such as orange, yellow, purple, teal, and pink, which will emphasize their core ethos of Fun, Flavour and Freshness.

Their new tagline ‘Bite Into Happiness’ encompasses the very fabric of Mad Over Donuts’ spirit and is synonymous with the delight customers experience each time they enjoy Mad Over Donuts’ donuts.

Tarak Bhattacharya, CEO, Mad Over Donuts, said, “When we first launched Mad Over Donuts 13 years ago, it was ‘love at first bite’ as people fell in love with our offerings. Today, we are rebranding Mad Over Donuts to showcase what we have always stood for: fun, friendship, and a no-occasion-celebration kind of happiness. Our new look – be it the new logo, revamping the look and feel of our outlets, and introducing a new and exciting menu and packaging options is all about becoming synonymous with enjoyment and celebration even for the smallest of reasons. We want to spread joy and happiness and become the go-to name in the treats segment. All our present endeavours are to amplify the love that people have showered on Mad Over Donuts and present a more relevant version of ourselves to delight our customers as always.” 

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