JBL forges partnership with ‘Gully Boy’
Association will include in-film integration, opening credits & a special video with Ranveer Singh endorsing JBL apart from other social media and on-ground activations
JBL has announced partnership with ‘Gully Boy’, the soon to be released movie starring Ranveer Singh and Alia Bhatt.
Ranveer will be seen sporting JBL headphones and Bluetooth speakers for his character of a musician in the movie. The movie is being produced by Excel Entertainment and Tiger Baby Productions.
“JBL’s association with Gully Boy came about naturally as our brand has a long-standing history of collaboration with the Indian music industry. JBL plays at the convergence of music, culture, and this association with Gully Boy is a perfect platform to connect with millions of young Bollywood fans across the world,” said Sumit Chauhan, Vice President - Lifestyle Audio, HARMAN India.
Further to this association, consumers have a chance to meet the ‘Gully Boy’ star cast upon buying JBL products. The association will include prominent in-film integration, opening credits and a special video with Ranveer Singh endorsing JBL apart from other social media and on-ground activations.
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