White Rivers Media takes up year-end campaign for Irish House

Devises Treasure Hunt with clues based on brand's social media journey to find answers

e4m by exchange4media Staff
Updated: Dec 20, 2018 6:09 PM

The Irish House has launched a one-of-its-kind digital treasure hunt this week, which will be live till 22nd December, along with White Rivers Media.

The participants can access clues for the treasure hunt on the pub’s Instagram page, starting with the comments section of the first post of 2018. 
Each clue will lead to another post by The Irish House in 2018, effectively taking anyone attempting the treasure hunt through the brand’s social media journey this year. 
Users must follow the clues and comment with hashtags #IrishTreasureHunt and #2019WithIrishHouse on each post in the hunt. The Irish House will announce the winners on 21st December on its Instagram account. 

Shrenik Gandhi, Chief Executive Officer & Co-Founder, White Rivers Media, said, “New Year being one of the most important days for the brand, the teams have cracked an interesting, insight-driven campaign. We are confident about the numbers and ROI of the same. The Irish House has a great fan following online as well as offline and we look forward to a great start to the year ending with this activity.” 

Shraddha Motipara, Head of Marketing, The Irish House, said, “NYE is an important event in our business and our NYE Hangover Party is an iconic one. White Rivers Media has been our trusted creative partner for more than 3 years now. When they proposed the concept of a digital treasure hunt, where the aim was to take the participants through our social media journey of 2018, getting them prepped up for the next edition of our NYE Hangover Party, we were immediately hooked on to the idea. We are very confident about this campaign. The contest has received an amazing response so far and we know the participants will have a great time cracking the clues to win the passes!” 

Three lucky participants who crack each clue to complete the hunt will get a free couple entry for the NYE Hangover 2.0 party, hosted by The Irish House, on 31st December.

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