Industry heads to talk about ‘Brand Challenges - The Road Ahead’ on e4m Webinar today

On the esteemed panel will be – Abhishek Gupta, Edelweiss Tokio; Saurabh Gadgil, PNG Jewellers; Tarun Jha, Skoda Auto India; and Sanjeev Shukla, Muthoot Pappachan Group

e4m by exchange4media Staff
Updated: Apr 9, 2020 9:38 AM
e4m webinar

COVID-19 has had an unprecedented effect on the entire marketing and advertising ecosystem. However, the pandemic has brought in a renewed sense of solidarity amongst the entire humankind. Everyone is now working towards preparing for the journey past the crisis.

While brand sales and the advertising industry have been badly hit, brands are working harder on engaging with the audience and ensuring them of their support. Brands are trying their best to stay engaged with the consumers, and consumers on their part are ensuring they continue being supportive of their trusted brands.

With these aspects in mind, today we will be hosting a webinar on the topic: Brand Challenges - The Road Ahead. The discussion is scheduled to be held today (April 9) at 4 pm.

On the esteemed panel will be – Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio; Saurabh Gadgil, Chairman and MD, PNG Jewellers; Tarun Jha, Head of Marketing & Product, Skoda Auto India; and Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group.

These industry veterans will share insights on varied aspects of this crisis with one of the key question being – what is the biggest threat for each of their respective domains.
They will also talk about the measures being taken to cope with the situation, and if they are resorting to personalisation to engage better with the consumers.

The speakers will also discuss the kind of impact the COVID-19 outbreak has had on the marketing sector as a whole and if their major focus will now be on the digital medium.
We will also hear the experts speak about their plan of action for the crucial times ahead and how do they think will the industry bounce back – the silver lining in these dark clouds.

Watch the webinar on the link below:
https://us02web.zoom.us/webinar/register/WN_OBwiK2LSS96b1IY40GAUCg

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