I'd be a fighter pilot in an alternate life: Sam Singh, CEO, GroupM South Asia

In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology

by Christina Moniz
Published - Sep 5, 2018 8:57 AM Updated: Sep 5, 2018 8:57 AM

An alumnus of IIM Calcutta, Sameer Singh was appointed the CEO of GroupM’s South Asia operations in July this year. Sam Singh - as he is popularly known in the industry joined GroupM from Google India where he was the Director-Sales. Currently based in Gurugram (Delhi), Singh leads the brands’ data-centric solutions, digital solutions and content services for clients in South Asia.

In a fireside chat, Singh tells us that media agencies are at that wonderful intersection for brands, consumers, media and technology.

BEYOND MY LINKEDIN PROFILE…
I come from an armed forces family, that’s where I learnt the value of discipline. As a kid, we used to relocate a lot; that gave me the wonderful opportunity to live in different parts of the country and learn about the diversity of our cultural heritage. In my work life, I’ve had the opportunity to live across places such as the Silicon Valley, Boston, London, Dubai, Guangzhou and of course, India; this gave me the chance to work and live with people across varied cultures and to appreciate diversity. Other than that, I’m passionate about riding fast motorcycles on fast roads – recently, I went on a motorcycling trip in the Alps…absolutely stunning!

HOW I JOINED THE MEDIA AGENCY BUSINESS…
Media agencies are at that wonderful intersection for brands, consumers, media and technology. Agencies are a vibrant environment with dynamic people. I love working here.

FACING A CHALLENGE, LEARNING FROM IT…
Each time that I deliberately made a functional move, it took me off the linear track to success. However, I’ve gained such a varied and wonderful set of experiences which really power me in my work today. I’ve worked across varied functions such as advertising, media management, brand management, digital, sales, research, forecasting and procurement.

MY TOP PRIORITIES…
Learn the business. Contribute to growth for our clients. Focus on training and enablement.

WHAT I HOPE TO BRING TO THE INDUSTRY…
Having spent so much time on the client side, I would say ‘having a client first view’ is something I bring to the table. A ‘digital appropriate’ viewpoint because of my Google experience. Also ‘multi-cultural and global experience’ owing to my work experience in various countries with global firms.

IF NOT IN THE AD-MEDIA INDUSTRY, I’D BE…
A fighter pilot in an alternate life!

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