HTC targets 10 per cent market share by 2015

The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season

e4m by Ankur Singh
Updated: Sep 25, 2014 7:54 AM
HTC targets 10 per cent market share by 2015

With the launch of two new handsets, Taiwanese smartphone maker HTC discloses ambitious plans to garner 10 per cent market share in India. The brand expects India revenues to grow at a very fast pace this year, driven by the increased traction towards its mid-segment smartphones, a category the company aims to expand further.

Chia-Lin Chang, Chief Financial Officer and Global Sales Head of HTC, said, “Our sales volumes have tripled since the beginning of this year. At present, our market share in India is about 5 per cent. We aim to raise this by 7 per cent by the end of this year, and 10 per cent by the end of next year.”

“India is one of our key markets, and we make each product keeping our Indian consumers in mind. We have deployed top resources in creating localised products for our Indian buyers. We believe that if we sell well in India, we will sell well globally,” he added.

Manu Seth, Director Marketing, HTC, said that the brand would focus on bringing the “best product to its consumers, with an aggressive pricing line-up.” He pointed out that with the onset of the festive season, HTC would price its products competitively on all retail and online platforms.

Faisal Siddiqui, India head at HTC, said the country remains the third-largest smartphone market for the company. He said the jump in sales in India would help the company increase its market share faster than anticipated. “The mid-segment will be the focus of HTC and it will come up with more smartphones in the coming months,” he added.

HTC has officially announced the Desire 816g, Desire 820 and Desire 820q smartphones in India. The Desire 816g, a dual-SIM smartphone, will be available from next month for Rs 18,990. HTC hasn't revealed pricing of the Desire 820 and 820q yet, but confirmed their availability in early November.

"We are looking to diversify our portfolio across various price points. Desire 816 E is a world phone and 816 G launched now is a 3G phone that supports GSM SIMs only," said Chang.

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