From silos to collaboration, data driven marketing is changing for good?blur=25

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

HTC India signs SMG Insight for IPL sponsorship ROI evaluation and research?blur=25

SMG Insight will supply HTC with continuous media and sponsorship research, allowing HTC to evaluate their partnership and provide the necessary data to inform partnership decisions

exchange4media Staff Apr 30, 2015 12:57 PM

Marketers eager for fresh IRS data?blur=25

In the absence of latest readership findings and trends, marketers rely on alternative ways to plan their strategy

Abid Hasan Mar 26, 2015 9:26 AM

Manu Seth named Senior Director, Head of Marketing, South Asia, HTC?blur=25

Seth is currently HTC India Head of Marketing. He will report to South Asia Regional President, Faisal Siddiqui

exchange4media Staff Feb 20, 2015 5:02 PM

Do advertisers care about the HT-TOI battle??blur=25

Most marketers claim they would advertise in both dailies, though they are keeping a keen tab on the ongoing battle and the eventual outcome

Abid Hasan Sep 25, 2014 7:56 AM

HTC targets 10 per cent market share by 2015?blur=25

The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season

Ankur Singh Sep 25, 2014 7:54 AM

Marketers expect more bang for every advertising buck this festive season?blur=25

With a 30 per cent increase in ad spends, corporate India is looking at print, digital and on ground innovations for a commensurate rise in sales

Abid Hasan Sep 11, 2014 8:01 AM

Are brands ready for the big challenge from small towns??blur=25

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

HTC takes a step forward in smartphone war with HTC One?blur=25

HTC unveils its latest offering to combat competition in the smartphone category, as well as expand consumer base with a focus on youth

Priyanka Mehra May 29, 2013 8:12 PM