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With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season

Ankur Singh 25-September-2015

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh 26-August-2015

While it is important to keep abreast of rapidly changing technology, it is also about knowing which solution fits what challenge, says Saraban, Leo Burnett's National Creative Director

Ankur Singh 07-November-2014

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh 03-November-2014

The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season

Ankur Singh 25-September-2014

Industry claims it is too responsible to be affected by MIB's decision to block ads for skin-lightening products and teleshopping, but registers its disappointment over the way it is being implemented

Ankur Singh 05-September-2014

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh 12-August-2014

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