Ford allocates 40% of annual marketing budget to festive season: Anurag Mehrotra?blur=25

With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season

Ankur Singh Sep 25, 2015 7:59 AM

Max Life Insurance renews brand strategy, shifts spotlight from advisors to company?blur=25

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh Aug 26, 2015 7:42 AM

Ads today not afraid of mirroring society, going beyond 30-sec visuals, says Sainath Saraban?blur=25

While it is important to keep abreast of rapidly changing technology, it is also about knowing which solution fits what challenge, says Saraban, Leo Burnett's National Creative Director

Ankur Singh Nov 7, 2014 8:06 AM

Advertisers make the most of selfie interests?blur=25

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh Nov 3, 2014 8:02 AM

HTC targets 10 per cent market share by 2015?blur=25

The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season

Ankur Singh Sep 25, 2014 7:54 AM

Ad makers take ban on fairness ads in their creative stride?blur=25

Industry claims it is too responsible to be affected by MIB's decision to block ads for skin-lightening products and teleshopping, but registers its disappointment over the way it is being implemented

Ankur Singh Sep 5, 2014 8:01 AM

Brand activity remains subdued during Raksha Bandhan this year?blur=25

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM