Harpic educates consumers about health & hygiene in 'Saaf Nahi Swachh' campaign

Brand advocate Akshay Kumar commented on the campaign, saying it will reinforce the message of not only cleaning but also disinfecting to stop the spread of infection

e4m by exchange4media Staff
Updated: Sep 15, 2020 3:33 PM
Harpic

Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behaviour change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected.

Akshay Kumar, Actor as the brand advocate commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness-causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”

Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia highlighted, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”

The Harpic ad film has been created by Havas Media.

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