Ferrero India's Zoher Kapuswala wins big with Tic Tac campaign

Zoher Kapuswala, Regional Marketing Manager at Ferrero India, has been recognized for his outstanding contributions to marketing and brand strategy. At the Pitch CMO 2025 event, Kapuswala received the CMO Content Engagement Award, a testament to his expertise in driving consumer engagement and innovative brand storytelling.

Under his leadership, Ferrero India's marketing campaigns have not only captivated audiences but also delivered significant business impact. His efforts in spearheading campaigns for brands such as Tic Tac, Nutella, and Ferrero Rocher have redefined category engagement and brand loyalty in India.

Adding to the accolades, Ferrero India’s Tic Tac ‘Vibe Hai’ campaign clinched the prestigious Business World Marketing EXCEL Award 2025 in the Digital Media Campaign category. Aimed at strengthening consumer connections through storytelling, the campaign was widely praised for its strategic execution and deep audience resonance.

A colleague celebrating the win on social media stated:
"Digital media campaigns have gained a critical role in building brand narratives in today's world. Ferrero India's Tic Tac 'Vibe Hai' campaign clearly stands out from a storytelling and consumer-connect perspective. And the results are fantastic."

Kapuswala, with over 22 years of experience in sales and marketing, has played an instrumental role in reshaping brand strategies at Ferrero India. His ability to transform marketing operations, reposition brands, and launch innovative consumer-driven campaigns has set a benchmark in the industry.

Prior to his tenure at Ferrero India, Kapuswala led significant brand overhauls at Dixcy Textiles Pvt Ltd., where he transformed a commodity-driven business into a consumer-centric brand, establishing Levi’s innerwear in India. His career also includes pivotal contributions to Nestlé India, where he successfully repositioned and expanded the MAGGI Cooking Range, launching new products and revamping brand positioning for MAGGI Masala-ae-Magic, Bhuna Masala, and Coconut Milk Powder.