e4m MarTech League Fridays: All about marketing automation in the new world

On the virtual roundtable, MarTech industry bigwigs will share insights on marketing automation, including challenges and opportunities

e4m by exchange4media Staff
Updated: Aug 7, 2020 9:28 AM
e4m webinar

This week’s e4m MarTech League Friday will witness key industry leaders share their insights on marketing automation and about  challenges and opportunities automation offers marketers in the current scenario. The webinar will commences at 4 pm and will focus on the topic ‘Marketing Automation In the New World’.
The key factors that will be highlighted in the conversation will be why marketing automation is a game-changing technology, opportunities automation offers marketers, how automation fits in the marketing strategy, integrating marketing automation with other verticals such as sales, and challenges in the implementation and adaptation of marketing automation. The other topic that the discussion will focus on will be if marketing automation is currently under-utilized and how optimal optimization can be ensured. The need to re-skill marketing team in marketing automation and increase productivity will also be discussed. 
The virtual session will have MarTech leaders Abhishek Shah, Chief Marketing Officer, BharatPe ; Anuradha Sriraman, Head – Marketing (India), Resulticks ; Parasar Sarma, VP - Product & Growth, Wakefit.co; Rahul Singh, Senior Marketing Director, SAP Indian Subcontinent with S Yesudas, Co-founder, Y&A Transformation as the session chair.
e4m MarTech League is a virtual forum to connect forward-thinking marketers with technology, tools, and techniques they need to stay ahead in the ever-changing world of digital marketing. 
To join in the conversation, register on the below link.The virtual session will also be live on our Facebook, Twitter, and LinkedIn pages.


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