In election season, ruling party BJP is the top advertiser on TV
The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions
Published - 23-November-2018
Ahead of polls in states and the general elections next year, BJP has become the number one advertiser on television. The party has topped the list of BARC Top 10 Brands for Week 46 (November 10-16, 2018) with 22,099 insertions. It is perhaps the first time when a ruling party has topped this list.
The elections in five states of MP, Rajasthan, Chhattisgarh, Telangana and Mizoram are being seen as a litmus test ahead of the general elections next year and so it is not difficult to understand why BJP is spending big on television. It is the medium that has the highest reach across the length and breadth of the country.
According to media reports, in the first four years of its tennure, the Narendra Modi-led BJP governemnt spent above Rs 4,300 crore on advertisements and publicity through different media, as per a reply to an RTI query.
Meanwhile, Netflix took the second spot in the BARC list with and 12,951 insertions.
Trivago retained its third spot with 12,795 insertions. Santoor Sandal and Turmeric entered the category at fourth position with 11,222 insertions. Dettol Liquid Soap climbed to the fifth spot with 9487 insertions. Wipe slipped to the sixth spot with 9082 insertions.
Colgate Dental Cream moved up to the seventh spot with 8938 insertions. Meanwhile, Dettol Toilet Soaps slipped to the eighth spot to 8633 insertions. Amazon Prime Video and Roop Mantra Ayur Face Cream also forayed into the category at the ninth and tenth positions with 8031 and 7962 insertions respectively.
In the same week, in the BARC Top 10 Advertisers list, FMCG brand Hindustan Lever and Reckitt Benckiser continued to lead this category with 1,30,795 and 81,467 insertions respectively. ITC Ltd climbed up to the third spot with 39,506 insertions. Procter & Gamble slipped to the fourth spot with 37,611 insertions. Ponds India and Wipro moved up to the fifth and sixth spot with 32,491 and 23,918 insertions respectively.
Cadburys India entered the category after a hiatus at seventh position with 23,544 insertions, while Brooke Bond Lipton India slipped to the eighth spot with 22,939 insertions. Godrej Consumer Products and Marico forayed at the ninth and tenth positions with 22,785 and 22,195 insertions respectively.